The most important chore of any brand is to connect with people and connect those people to information. And when it comes to your social media audience or followers, the simple way to connect your audience to information is by interacting with them, listening to them and giving a proper response on time.Read More
Sentiment Analysis in simple words can be referred to as data mining of customer experience.
Most importantly, it has utmost importance when it comes to social media reports and monitoring, allowing to gain the emotional attitude of the customer based on their remarks, comments or user-generated content.Read More
Social media Analytics allows you to measure your social media performance, and not just performance, any smart social media analytics tool must also allow you to implement research based on your content while providing user-generated content analysis, social media dashboards, real-time response capabilities and more.Read More
As a part of your Social media strategy, it is vital to monitor the metrics and measuring the performance of your posts based on the engagement rate, post reach, page likes, conversion ratios, customer sentiments and so forth. And, Facebook with 1.55 Billion users, you might want to engage with it at first. Dates, posts, popularity, and so much more are at your fingertips to find out how your customers respond to your brand’s services.Read More
Few of the top social media channels have their own analytics tool on their native platforms like Facebook or Twitter. On the basis of facts and studies, it is quite clear that this analytics won’t be much useful while you are addressing to a large audience on multiple platforms.Read More